Arm & Hammer Baking soda SWAPS CAMPAIGN
We developed our first SWAPS campaign a few years ago!
It showcased how one box of Arm & Hammer Baking Soda can replace dozens of single-use products, helping consumers reduce excess consumption while lowering their carbon footprint.
While our campaign was a success, this year, we wanted to test three strategic territories to understand which is the most resonant way of communicating swaps.
We tested three routes: sustainability, value, and heritage.
setting the context
Our value work emerged as the clear winner.
It showed how Arm & Hammer is the ultimate accessible and affordable swap that unlocks countless solutions at a fraction of the cost compared to single-use products.
+4.7 in memorability
+8.5 in brand linkage
77% found the ad informative
64% of consumers took away versatility messaging